Crafted to showcase a rich, toasty flavour profile with deep, nutty notes and a naturally smooth finish.
Like matcha, it begins as Japanese green tea. The difference? It's gently roasted before being ground, unlocking a smooth, nutty, malty profile while naturally lowering the caffeine and astringency. The result is rich, rounded and easy to drink without the sharpness.
Nutritional Information Per 100g: Energy 1632kJ/390kcal, Fat 0g, of which Saturates 0g, Carbohydrate 55g, of which Sugars 4.0g, of which Polyols 0.0g, Fibre 32g, Protein 26g, Salt 0g
Servings
Servings: 100g bag contains 33 x 3g servings
Rich, Rosted Hojicha
Like matcha, it begins as Japanese green tea. The difference?
It's gently roasted before being ground, unlocking a smooth, woody, malty profile while naturally lowering the caffeine and astringency. The result is rich, rounded and easy to drink without the sharpness.
Preparing Hojicha
Perfect for traditional preparation.
Dosing with Chashaku
Measure 4g using a chashaku (bamboo scoop) or 1 teaspoon.
Whisking with Chasen
Sieve the Hojicha to a warmed bowl. Add 15ml of 70c water and whisk to a smooth paste. Add the remaining 55ml of water and whisk in a zig-zag motion until combined, creating smooth foam.
Top Tip: Avoid making Hojicha with boiling water! Water over 70°C will extract the bitter tannins in your tea rather than the delicious, sweet notes.
Serving
Drink straight from the ceramic bowl in the traditional ceremonial style, or pour over milk. Add sweeteners if this is of preference; we recommend maple syrup, caramel or vanilla.
Curious? Let us help.
Tips, Tricks & Answers
What is Hojicha?
Hojicha is a Japanese green tea that is roasted rather than steamed. The roasting process gives it a warm, nutty flavour with notes of caramel and toast.
How is Hojicha different from Matcha?
Matcha is made from shade-grown green tea leaves that are stone-ground into powder and have a fresh, grassy flavour. Hojicha is roasted, giving it a darker colour and a warm, nutty taste.
Is Hojicha bitter?
No. Roasting reduces the bitterness often associated with green tea, resulting in a mellow and naturally sweet taste.
Does Hojicha contain caffeine?
Yes, but much less than most green teas or matcha. The roasting process naturally lowers the caffeine content, making it a gentler option.
